Previous project
Identity and Promotional Tools
Boosting bike tourism in Quebec with a website designed specially for bike travellers.
Quebec by Bike
Assignment
Developing a website and useful tools to market a bike tourism in Quebec.
ATR Associées du Québec (ATRAQ) represents regional tourism associations in Quebec. Its mission is to represent their collective interests, promote them, and provide them with services to develop and showcase the industry. To accomplish this, ATRAQ develops tools that are specific to particular industry segments. Following the complete redesign of the motorcycle touring website—another project spearheaded by Oasis—ATRAQ asked us to use it as a model for revamping the bike travel web platform.
In this project
Issues & challenges
Providing an enticing and user-friendly trip planning website for bike travellers.
Like the quebecamoto.com web platform, the website combines an inspirational approach with programming technology that allows people to view tour routes and attractions on one interactive map. The application design lets users find information quickly and easily—navigation is intuitive and logical. We conceived the user experience with these specific objectives in mind and reused content already available on the website to make it the go-to platform for cyclists.
Results
Improving the travel planning experience.
The site will be up and running early this spring, and is expected to get great ratings from users. Like the motorcycle touring website, we expect website traffic to increase along with orders for bike tour planning tools.
Web
Other projects with Alliance de l'Industrie Touristique du Québec
