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Positioning Baie-St-Paul using a strong, unified brand attached to a rich and diverse offering.

Integrated Campaign


Following a strategy meeting in spring 2014 with key tourism stakeholders in Baie-Saint-Paul, Oasis was asked to implement a consultation and coordination model to guide the town’s marketing efforts in the coming years. A strategic partnership model (a familiar one for Oasis) was put in place in fall 2015 under the name Destination Baie-Saint-Paul. Partners include the Town of Baie-Saint-Paul, Hébergement Baie-Saint-Paul, Association des Gens d’affaires de Baie-Saint-Paul, Charlevoix Light Rail Transit, Le Massif de Charlevoix, and the Baie-Saint-Paul Museum of Contemporary Art. Our role as an agency is threefold: encourage communication and cooperation within the community, structure the town’s offerings , and optimize promotional strategies for the destination.

Issues & challenges

Implementing a partnership strategy such as this alongside existing regional initiatives (in particular those of Charlevoix Tourism) has certain challenges. This first thing we needed to do was establish clear roles for all the partners. Next, we had to deal with the challenges of keeping the plan simple, coordinating the efforts of all the parties involved, and creating an evocative brand and suitable action plan. And finally, the end results had to please all the partners.


The first and crucial step of getting all key players on board behind this collaborative initiative was a resounding success. Within a few more months, we will have created a brand for Baie-Saint-Paul, an attractive destination website, and an initial promotional campaign that will be rolled out in June 2016. This project has a bright future!

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